What is inSight?

Shop with Confidence

inSight™, a brand of AsureQuality (AQ) is designed to provide you with trusted information about the products you are about to buy. 

AQ is a New Zealand Government owned food safety and quality assurance company.

This website is independently owned and controlled by AQ. All the product information that is available here is verified by AQ inSight™.

Product Information Verified by Experts in Food Safety and Quality

A brand cannot just add any information to its inSight™ product page, only information that is verified by inSight's expert food safety and quality team is allowed to be displayed.

The AQ inSight™ team are experts in food safety and quality. This expertise is supported by local and international accreditations. Some of these accreditations include:

  • International Organization for Standardization (ISO)
  • Medsafe- Good Manufacturing Process (GMP) Certification
  • Joint Accreditation System of Australia and New Zealand (JAS-ANZ)
  • New Zealand Government's Ministry for Primary Industries (MPI)
  • International Accreditation New Zealand (IANZ)
Find out more about AsureQuality's credentials here.

How does it work?

By scanning the barcode with your mobile device, you are taken straight to this website. Here you can view independent evidence about the features of the product you are holding. 

  1. Step 1Scan the inSight QR code on our verified products
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  3. Step 2You'll be directed to the product detail page
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  5. Step 3View the rigorous checks we've conducted

Disclaimer: AsureQuality inspects products, processes and samples, but does not check each individual branded item. While AsureQuality makes every effort to ensure that the information published on this website is accurate in respect of those inspections when first published, it gives no warranties and makes no representations in respect of individual branded items in the market.